Terms of Service

1. Agreement to Terms

By accessing our websites or engaging Advarience Marketing ("we", "our", "us") for search advertising (Google Ads PPC) management, custom web development, or any other services, you agree to comply with and be bound by these Terms of Service. If you do not agree, you must cease using our web spaces and services.

2. Google Ads Campaign Management

• Ad Spend Billing: All Google advertising budgets are billed directly by Google to your linked corporate payment method. Our retainer covers campaign management only.
• Performance Disclaimers: While we build high-converting search architectures and optimize negative keywords, we cannot guarantee specific ROI, calls, or sales counts, as consumer markets and competitor bids fluctuate dynamically.
• No locked terms: PPC retianers operate on standard month-to-month terms. You can pause campaigns or terminate retainers with 15 days written notice.

3. Custom Website Development

• Code Standards: We code WordPress themes, Shopify storefronts, and Next.js applications directly without builders (like Elementor or Divi) to guarantee loading speeds and score 95+ PageSpeed.
• Milestone Billing: Projects are structured around milestone deliverables (e.g. 50% upfront, 50% upon successful testing/launch approval).
• Ownership Transfer: Full source code ownership and design files are transferred to you upon completion of final invoice payments.

4. Scope of Complimentary Services

To help businesses launch effectively, we bundle complimentary integrations with our development services, governed by specific limits:

• Free Custom Business Email Setup: We configure up to three (3) custom business email addresses (e.g. contact@yourdomain.com) linking to your domain records. Client is responsible for paying third-party licensing subscriptions (e.g. Google Workspace, Zoho Mail or Office 365 licensing packages).
• Free Maintenance: Includes 30 days of post-launch server monitoring, weekly core updates, and minor text/design updates (limited to a maximum of 3 hours total support time). Ongoing support after 30 days requires an active maintenance retainer, or annual packages.
• SEO & Tracking Setup: Includes basic sitemaps, semantic formatting, Google Search Console registration, and GA4 connection triggers. Continuous SEO optimization packages require separate retainers/packages.

5. Client Cooperation

Campaign launches and website completion rely on prompt client actions. You agree to provide necessary assets (media files, logos, copywriting materials) and administrative keys (Google ads profiles, domain panels, hosting spaces) in a timely manner. We are not liable for delayed launches resulting from missing client credentials.

6. Limitation of Liability

In no event shall Advarience Marketing or its founders be held liable for any indirect, consequential, or incidental damages, including but not limited to, lost campaign revenues, service downtimes, server security breaches, or search ranking drops. Our total cumulative liability is strictly limited to the absolute fees paid by the client under the specific project scope.

7. Modifications to Terms

We reserve the right to modify these Terms of Service. Changes will be posted directly to this subpage, and continued cooperation following postings denotes client acceptance. Contact contact@advariencemarketing.com for contract disputes.